Speed or die, this is the conclusion of the one-hour webinar of David Meerman Scott on Real-time marketing and PR, I attended a couple of minutes ago. I am so happy to hear from the part of the experts the advices I am obsesively share with my clients and colleagues.
A couple of ideas: Think fast and react with the speed of the Internet. Offer to the journalists what they are interested in - and not, as it is the case often what you, the PR person, would like to hear. A communications expert is never on vacations - it's as you would pretend you are effectively thinking only 8 hours the day (which might be true for many people, whatever the level of their education). For crisis management: Create a real-time system in place including social-web monitoring, website analytics, marketing studies. When the crisis occurs, all you have to do is to react, following a well-practiced path - even only at the theoretical level.
Another new interesting aspect I've learned about was that, if the bureaucratic and decision-making system might be to complicate, in order to not be override by the situation, you can assume the risk of communicating as an individual, as an expert - via Twitter or blogposts - separated of the "we" required for corporate communications. It is risky, of course, but it is how the real professionals are tested.
Now, have to go, some other professional requests to be processed in very real time.
No comments:
Post a Comment