Monday, February 28, 2011
Friday, February 25, 2011
Google, to promote high-quality sites
Google announced a change of perspective in promoting the blogs and sites, by focusing more on the content than on other "mathematical" aspects - as frequence and number of posts...For me, it is nothing revolutionary, but a welcomed returned to the brains' normality.
Thursday, February 24, 2011
Review and win!
This is a very interesting post about the role of online review for increasing the visibility of your business. Of course, it is always a risk - as for example, to do not read permanently nice words about you - but what it is the most important is to be visible and to make people talk about you. And, remember, they are doing for free - no need for special budgets dedicated to ads. Just be creative and you'll win - credibility.
Do you still rely on blogging?
If you'll ask me, I will definitely answer "yes"! Twitter and Facebook are useful tools, but nothing more than tools, for widespreading information on facts and figures and ideas. But still, you need to provide a reliable base and this is made of your coherent ideas that you can express and introduce on your blog(s). I still trust it!
Wednesday, February 23, 2011
Tuesday, February 22, 2011
Zagat reloaded
Zagat brought new content, features and new opportunities to share your information. The main focus is US, but hope that at the end of the year (maybe) Europe will understand as well the need for an upgrade of its RAM. Who knows?
Apparently, 2.0 eating is more popular than we think!Zootool
No, it is not a social networks for funky pets...Not at all.
Zootool is a collaborative network collecting, organizing and sharing favorite images, videos and links all over the Internet, created in Germany, but speaking English. After building your profile, you can share links from other platforms as Delicious, Facebook, FriendFeed, Tumblr or Twitter. For the real geeks, it is available as application for Smartphones.
Monday, February 21, 2011
Meeting Skimmer
Skim it when you want to connect several accounts on Facebook, Twitter or Flickr or many other social networks. It's all about efficient use!
Sunday, February 20, 2011
Sunday, February 6, 2011
Twitter burnout?
Take a cup of tea/or coffee/or milk or whatever you want to, and read this.
And maybe take a long walk too. It might help.
On customers, sellers and digital "body language"
I attended recently a webinar on using social media to increase sales. I am not into sales and my chances to ever get into it are very slim, but I am extremely interested about the general process of interaction and communication between customers and clients in the new 2.0 world.
What I've learned about or remembered is that:
- the customers have more control over the products and are imposing their own demands - we are buying faster than the sellers are developing;
- information is vital and your brand is not only what you say it is, but what people says it is - social media is very important and the discourse provided on various tools - Twitter, Facebook, youtube - is providing at a great extent the image of your company and the content of your brand;
- for sales, YouTube is very important: setting up an account and posting a smart, not exclusively expensive, video about your product is a good idea for attracting more customers;
- Twitter is helpful in offering various coupons for the existing or potential clients;
One of the conclusions of the webinar, going beyond the strict domain of sales is that social media requires new skills: as, for example, the ability how to find the best key-words, or how to read a link. The expression of the week was: "digital body language" - I am still thinking about how to better use it.
Downloadable links
Today, I realized that I don't have any idea at all about how to set up a PDF or, in general, a .doc for being downloaded on a website. First, I thought it is easy to find an appropriate link at the gadget section. It was not the case - at least for the blogger version I am using currently.
As usual, the last solution was to ask my reliable friend and partner Google.
From a website to another and from a question to another I arrived to www.docstoc.com. Here, you can create an account, upload your document and the following link can be posted on your blog for your readers. They have full access to your book or open document.
As my publishing - online and book writing activity - will impressively increase in the following days, weeks and months, I am looking forward for new tips and trustworthy websites.
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