Tuesday, June 5, 2012

When you need a YouTube channel?


As one of  my daily tasks is to manage the customer relations of a company in the field of fashion and I work with a lot of fashion bloggers, I discover every day a lot of well done YouTube videos and interesting channels providing a lot of useful yet attractive information.
Thus, I was seriously thinking today about what kind of projects and business can better use the YouTube than other social media channels.

The advantage of the YouTube is that you can present a lot of useful information in only a couple of minutes, in a very straightforward way. It is easy and if you use a simple language, eventually a musical background and various demonstrations you can win a lot of sympathy.

Thus, I was thinking about the following activities/projects that work very well with YouTube:

-        Music businesses
-        Movie making/Video production companies
-        Tourism and country branding in general
-        Visual arts projects
-        Fashion industry/Cosmetics
-        Do-it-yourself solutions
-        Cooking

The immediate advantage: people can see immediately what do you offer and judge by themselves. Also, in the last two cases, you can help them to succeed in their projects.

Moreover, I saw recently a lot of book promotions made in a very appealing way, but you will need probably a basic investment in editing.