When I have to chose between writing and marketing my content, I feel bothered. I love to write and bring more interesting topics for my blogs, but after a couple of years of modest blogging, I realized that without a minimal plan of marketing my content I will not reach any audience at all. It could be sad, deceiving, a reason for infinite philosophical complains and meditation, but this is the reality and denying it is one's own risk.
As I deeply hope that sooner or later my blogging career will bring me a significant income, I need to think more than ever to marketing tips. The problem is the amount of time I need to spend from a platform to another. And another amount of time to keep in touch with the latest discoveries in terms of SEO, Google Ads, content marketing. Also, I need to be at least one hour the day present on social media, to share interesting information and to engage my audience. Lucky me that I am a fast writer and reader, but at the end of the day, I realize that my writing plan was not kept and I still have a lot of delayed blog posts.
What is to be done? What can I do in order to achieve the right balance between quality writing and the best methods for reaching more and more people. At the end of the day, when I want to start a long term collaboration, my readership and ranking will matter considerably in a favourable decision. Enough with the autistic attitude that kept me away from a big readership. I need to be seen and read and I need more and more comments from my readers. But, I also need quality...
I had coped with those rhetorical questions for a while, especially in the last days, when I realized how much I want to bring more and more travel stories on my travel blog. I feel how the words in my notebook lost their patience and made me responsible for the delay of bringing them into the online life. Meanwhile, I was too busy updating pictures on Pinterest, and participating to chats on Twitter. Plus, I needed to see how my Google+ campaign is going - excellent, with a better dynamic that in the case of Facebook.
In the morning, up early for finishing all my writing dreams till the middle of the day, I decided to keep quiet and follow my priorities. Which are offering more quality writing content that can be later on shared over and over again on social media. In order to build a strategy, I need to have the main elements of it, isn't it? This is what I promise to do in order to avoid the negative tensions of being unhappy with myself. Thus, I will spend one day writing intensively and updating my blogs and the rest of the week running around the web and find the right audience.
At the end of the day, everyone will be happy, I hope!
