Digital Action

A couple of random but important ideas following a couple of discussions I watched last days and some lessons learned from my own experience:

- If you want to get a digital identity, try to find any opportunities to expose your blog and posts. Look for blogging competitions, blogging carnivals, posts of interest for the topics you are covering. Register to events - online and offline, ask questions, network as much as possible with potential pen pals. Don't only be present, but let other people acknowledge your presence.

- Don't start without a plan: Where do you want to be in the next week, month, year - stats, network? Who are your most important competitors? Internet is covering the whole world, and you could establish a wide area of standards, according to the geographical area or only interests. But, beforehand, you have to know where exactly do you are and what resources do you have.

- Ask yourself: Is your domain covered enough? What's lacking? Try to make a difference: by the style, ideas, design, frequency of the posts, availability to dialogue and quick answer to comments.

- Check permanently if your objectives are reached? Maybe do you need a reorientation, or a completely new strategy...

- Be permanently updated with news from the industry. Be among the first to report about what it is going on. You are not a journalist, maybe, and as long as it is you are your own boss, it is no pressure to report a couple of minutes after you are back from an event or even, if you have the proper technology, during the event. But, if you are reacting as a journalist, writing fast and good, you are simply increasing your chances to get visibility.

- Identify the type of social media appropriate to amplify your online presence. For a corporate, professional blog, LinkedIn and other professional networks are useful. For a knitting blog, Facebook and Twitter are the best tools for getting popularity and possible customers.

- Look for partners and potential guests to share their experiences and expertise. Try to keep a certain coherence regarding the domain of the partners, and overall, an identity of your blog. Maybe beyond your blog on social media, you have the hobby of cooking. Instead of buzzing the posting with recipes, it is better to focus on aspects related to the impact on social media on cooking - for example, or if the passion is overwhelming, open a blog dedicated exclusively to this hobby.

Wish you, my readers, a relaxing and insightful week-end. Good networking!