Thursday, December 6, 2012

Using algorithms for public relations

Anyone with a basic training in the domain of PR knows that the possibilities to predict a big crisis are limited and thus, investing in prevention is the best solution. However, in an era when hundreds of apps are created daily, there should be a cure for unexpected crisis. A startup from Singapore found the solution and here we are: the PR crisis - or honestly speaking, most of them - could be prevented. 

Sounds terribly optimistic, isn't it? Like engineering almost.

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