Thursday, July 12, 2012

YouTube or not

I dare confess that even though I am listening or watching regularly various YouTube videos, I am not very much familiar with this topic. I tried only once to record something as part of the marketing support for some dear friends, but I ended up by doing a completely different kind of job.
Or, I wasn't until a couple of weeks ago when as part of my customer service I have entered in touch with a lot of YouTube owners.
The subject of my documentation was related to various reviews of products and marketing suggestions.
 I have found a lot of interesting YouTube Channels with young and enthusiastic authors and a lot of audience. And as I want to learn from any of my experiences, here are my lessons learned from my YouTube experience:

--        If you want to reach a large audience, you should try to post the reviews in the language of the products in this language. In most cases, English is the best tool that will help you to find more and more people ready to use your expertise
-        - As in the case of blogging, you should post as many YouTube videos as possible
-        - Engaging with the audience and reading and answering carefully their feed-back it is also very important for promoting and developing your brand
-         - Many people who do not post too many videos on their YouTube channel explain the long time needed in order to edit and produce their own videos. However, as long as you are natural and have some basic knowledge about what and how to do it, you better post your video now that wait a month or two until you will be really happy with the results. If you have something interesting to say, sooner or later some nice production  company will find you and even offer a good price for a high-end job they are ready to do for you.
-      -  It is very important that your video is maximum 10 minutes. You think it is not enough? Think about the daily TV news: you should find the right words and images that will help you send the message fast. Eventually, prepare your discourse in advance and avoid at any price to talk in a YouTube video as you do one afternoon when gossiping with a friend. Try to watch for a couple of weeks what other people do and mainly, how do they do it. Learning in process... 



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