As I am trying to get the best from my professional experiences, I've learned a lot lately from my SEO-related work and regardless of where my professional path will lead me to, it will help me to better sell my 'products'.
First, I knew that there are many tools that could use you to evaluate the density of required keywords on your website. This might work very well when it comes to the websites of the companies, but it applied as well to the blogs as you can easily outline your profile for your requested niche.
Second lesson, but by far the most important relates to the keywords that you associate with your posts - the 'labels', for the users of Blogger. At the beginning of my blogging activity, I wanted to add the keywords that define my field of writing, but in a very general way - as, for instance, writing, blogging, marketing advertising etc. However, the key to increase the readership is to use very specific words that define exactly what you are writing about. People will not have time to read thousand of Google search results after typing a very general term: they need to be around very specific topics and thus, the more specific you are the better for being found exactly by people that are supposed to be interested in your work. It means as well that you should be very good and offer a good return to your first time visitors in order to encourage them to return on your page.
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