A more dynamic fate. But in the same time, more directed to create visible results. Hence, my curiosity to be virtually present to a recent online discussion about this on PRWeb.
For a release distributed on the web - and who will afford to do not do it, anyway - it is important to have into your mind the results you are expecting. Once upon a time, when the basis was the word written on paper, the feed-back was evaluated up to the number of article published - we still keep this constant in our current evaluation - and the writing rules of a press-released were following considerations about the style - targeted, simple, offering as many information as possible, answering the basic questions of a news. Nowadays, in order to be found on search engines, we need to fit our vocabulary, from the very beginning of our piece of release. For example, are you writing about a new product released by a big company? So, use the very important information as the name, the technical description in the first sentences. And, as well, try to use words most likely to be found easily on search engines.
More than trying to be creative and use the best of your literary skills - still necessary, despite the first impression (I had myself as well) - you have to plan to get results - in search. In the last month, my releases changed a bit in tone and wording, as to find the best creative tools to increase the web presence.
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