If 24 months ago, including in a PR and communications plans, the social networking platform was a futuristic and innovative way to see things, nowadays, the presense of those tools is normal. What it is normal too, and always was, is to offer a valuable and creative content to those networking solutions. Here I see the main challenge because, even many of us, we are using several time the day almost all those tools, we still not have (the almost) full management. Because, we need to adapt our thoughts and ways of thinking to an environment always on the move. How to do it faster and better?
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