Social media is easy, isn't it?

One of the most aired stereotypes, that I am also guilty to nurture from time to time is that social media is a very easy trick. In other words, you need to read a couple of books, set up profiles on Facebook, Twitter, Pinterest, Instagram and who knows where and spend half of your life online. And after a short while, you get hundreds of 'likes' and 'followers' of all colours. Of course that the SEO is the piece of cake you can eat and have it too and your income will sky rocket and you will be in a short amount of time the start of the web.

You know what? It's stupid wrong to think that. If you continue to tell other people such a platitude you are disqualified from using your Facebook account even all you want to share with the worlds are pictures with your cat. 

In the last 2 months I decided that I have the time and energy to launch some nice travel projects that I always wanted to do but always avoided too because assuming I am busy making money. I got rid of this illusion and started to plan carefully my posts, and trying to be as marketable as possible. Almost two months of intensive work, sometimes till late in the night, I am still thousand of kilometres away from being a success story. Of course I did follow the social media path being very active on Twitter and posting lots of pictures on Pinterest and creating content and even doing some guest posting. I tried as much as possible to swim in the unknown, without using too much the support of friends that may help me to spread the word about my wonderful project. I wanted to test the water on my own and see how far I can do from the grassroot level.   

I don't know where I am exactly, but I know that it is a lot to work from now on. Things are moving, but I feel somehow that every 'like' or 'follower' joined me because I did something in exchange. There are no free presents and I am happy that things are not that easy. I see how things are growing up, little by little by steadily and it's no better lesson, especially in the world of social media until is first tested by the teacher. I wish I have more time and energy to do even better.