Why the businessmen would need arts, other than as part of their investments? Is, for example, the direct experience of painting useful for a financial accountant? Why an investment in arts might be desirable as part of the professional career? A possible answer is the possibility of developing new skills and looking for better sources of innovation and knowledge management. Thinking the business as a design to be improved, tested and experienced, combining creativity, the courage to think outside the box and the interest to know and better use your knowledge. A good lecture for the start of the week or for the beginning of a new way of way of thinking. Any start is challenging and it is always up to us to face the challenge of something new every day.
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