I often face this dilemma about Twitter, where I have various kind of "friends" - some of them individuals, some of them organisations or newspapers and reviews: how interesting what I am "twitting" about could be? I finally made the choice to simply put on-line some articles or some questions related to professional issues, as none of the members of the network are close friends. So, they will not be interested how happy I am today, or if I liked the icecream. The need to adequate your message to your readers is the main line and the key to efficient communications.
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