Quoting effect

The week is about to end, and I still have to upload three blogs with content for proudly entering the week-end. Before that, I would like to say a couple of words about the use of quotes in a communications approach.

Although it is not recommended to have literary and bibliographical projections for the daily communications - think about a quote from Shakespeare in the lead of a press release about the launch of a new washing machine, or for starting a press conference. But, if you are on social media, connecting creatively a quote - from Shakespeare, let's say - in connection with qualities attributed to the washing machine it's not inappropriate at all. Gathering quotes and old sayings about the connection between health and cleanliness would be helpful in finding ideas for blog posts, tweets or Facebook status or for creating interesting ads.

As usual, you need to use the proper environment for the proper tool. Or the opposite.

Happy networking week-end to everyone!

Birth-live, on Twitter

by CEO's wife.

The idea in itself is as any other idea of communicating an event. The question: are people interested in such a private encounter? The answer to this question seems to be "yes". Of course, not anybody could enjoy such publicity and, of course, you need some previous advertising, in the on-line environment.

Facebook and our relationships

apparently not a safe heaven.

The on-line dating sites are already a reality and their incresing number is a proof of their success. How do we deal, as adults with the on-line temptations is a new challenge and a significant change in how we see and interact with each others, including with our private environment.

Medical records - on line?

Risks and opportunities. It is obvious that the on-line system cannot avoid the health-care system. But, it is not easy: you need trainings with the medical staff - from the technical aspects to purely communications ones. For example, how to be able to communicate, to use on-line portals and offer more than a simple medical service, but also a friendly environment, fit to the requirement of a new emerging generation of patients - more informed, but equally possible victims of the overinformation (think about the big number of sites where people not with a medical qualification are giving advices who are took into account, including about pharmacological self-treatment. And on-line is a place as well for miraculous healings and charlatans). The most important is privacy and data security. Ethical data management.

Breakfast on-line

Yes, it is true. Most part of us - with an active, social life, but not necessarily - we are more and more used to start our day not by preparing the breakfast, but by checking our accounts. It is a daily habit not only of adults, but also of the younger generation. An element already took into account when it is about various services offered on-line and about how to make the social platforms fit to the growing demands of an increasing number of users. This is the very practical side of the coin.

Another aspect is related to the situation in itself. It is unavoidable? Can we live without all this on-line communications and still consider ourselves alive? For me, it is mostly a matter of use and abuse. Of course the ways in which we acquire knowledge today is very fast and beneficient for anybody interested and eager to know more. And, to share this knowledge to the other - as this blogging service, anybody could set up in a matter of minutes. But, the real-life balance cannot be neglected. Think about a "virtual" politician, present and popular on-line and on various social networking platforms: his active virtual life is valuable only if it is continued by the same active involvement with real people, in the everyday life.

And, are we more socially connected nowadays, and more happy with our lives and friends? If I am thinking about how many possible friends I lost contact in the last years, because it wasn't Facebook, for example, to add them immediately and continue the communications, I would answer "yes". But, in the same time I have my own reserves about a high percentage of this on-line aspects. Think about on-line break-ups or on-line "relationships", about people unable to manage their real-lifes, about the confort of anonimity and the perverse pleasure to permanently lie about yourself, because almost impossible to discover who is hiding behind a nickname.

But this is the situation on the ground. It is important to be fully aware of this and to continue to think about solutions and ways to improve our communications. On-line or off-line, it is still a matter of words.