The week is about to end, and I still have to upload three blogs with content for proudly entering the week-end. Before that, I would like to say a couple of words about the use of quotes in a communications approach.
Although it is not recommended to have literary and bibliographical projections for the daily communications - think about a quote from Shakespeare in the lead of a press release about the launch of a new washing machine, or for starting a press conference. But, if you are on social media, connecting creatively a quote - from Shakespeare, let's say - in connection with qualities attributed to the washing machine it's not inappropriate at all. Gathering quotes and old sayings about the connection between health and cleanliness would be helpful in finding ideas for blog posts, tweets or Facebook status or for creating interesting ads.
As usual, you need to use the proper environment for the proper tool. Or the opposite.
Happy networking week-end to everyone!
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