I attended recently a webinar on using social media to increase sales. I am not into sales and my chances to ever get into it are very slim, but I am extremely interested about the general process of interaction and communication between customers and clients in the new 2.0 world.
What I've learned about or remembered is that:
- the customers have more control over the products and are imposing their own demands - we are buying faster than the sellers are developing;
- information is vital and your brand is not only what you say it is, but what people says it is - social media is very important and the discourse provided on various tools - Twitter, Facebook, youtube - is providing at a great extent the image of your company and the content of your brand;
- for sales, YouTube is very important: setting up an account and posting a smart, not exclusively expensive, video about your product is a good idea for attracting more customers;
- Twitter is helpful in offering various coupons for the existing or potential clients;
One of the conclusions of the webinar, going beyond the strict domain of sales is that social media requires new skills: as, for example, the ability how to find the best key-words, or how to read a link. The expression of the week was: "digital body language" - I am still thinking about how to better use it.
