Wednesday, May 19, 2010

How to find a good job

Around 400 pages dedicated to preparing for addressing a job offer, preparing your credentials, going to the interview, being ready for the various tests. Plus a CD with various useful applications.

I was impressed by the quality of the detail. I discovered lots of things I never been able to order in a systematic way, as for example being ready to answer various types of questions regarding your professional perspectives and your working record.

Finding a job these days, the job to make you happy from the financial and professional point of view, while keeping a certain balance with your family life is more difficult than ever. The market is full, the level of professional standards is getting higher and higher. For example, you have now by far more qualified candidates, from the point of view of the education background, than two decades ago, as having an MA, MBA or even a PhD is a more widespreaded feature. In these cases, you genesis of the choices is made up to very careful examination of professional background, sources from the market, successful tasks.

Applying for a job is part of a very careful plan of analysis and evaluation of your own offer, your communication capacity, your medium and long-term objectives. The choices are followed by considerations regarding the dress-code, the choice of the language, the elaboration of the CV - according to various standards -, a psychological self-analysis.

The list of questions you might be prepared to answer is long and you will never be able to predict 80% of them. What it is important to have in your mind as long as possible is to know your objectives and to answer and behave accordingly. It is true that the current economic crisis is narrowing the options and limiting the freedom to say "no". But, on the other side, it is important to be ready to say "no". Everything is a matter of self-awareness and even there are books with this subject too, the most important thing are your attitude and your inner resources.

Twitter for businesses

A couple of new features, designed to deserve the business interests are to be released by the end of this year. Some of them, as the "verified accounts" options is already accessible. What I am wondering is why this business orientation was so much delayed, as for a very long time Twitter is an important tool used for business and having an account here is a must for various companies, bigger or smaller.

Thursday, May 13, 2010

How to use

Google Places for business purposes.

Power of numbers

Very often you may see articles or books mentioning in the title various "numbers": 10 ways to be famous, five steps to perfection, three lessons for improving your writing skills etc. The respective concepts or lessons are developed in the content of the article or the book.

It is a very efficient way to remain memorable: it is easier to organise your mind and your projects on the basis of a couple, cuantificable ideas. It introduces order and rationality and, as well, help you easily to remember about what you are adviced to do.

So, keep in mind to structure your writing, classes or idea around numbers. It might be boring and anti-creativity, but it is helpful and efficient.

21st. century journalism

Are social media and technology changing the face of journalism as we all know?

From the point of view of the possibility to deliver in record-time and to connect from any point of the Globe to a special audience, the answer is "yes".

From the point of view of the possibility to deliver more than simple words, but also various connections and links, enriching the information, the answer is, again, "yes".

But, from the point of view of the curiosity of the mind and of the technical assessment of the journalistic work in itself, the answer is "no".

Guy Kawasaki on social media

Yesterday, I attended a very interesting webinar on Twitter presented by Guy Kawasaki.

As an observation related to the style, I very much appreciated the very simple and accessible style of the presentation. Natural, with humour. I am following him on Twitter and often I was surprised by the quality of the articles and information tweeted.

Yesterday, I had the occasion to discover how to be able to put together all these information and to send it further. You could ask yourselves - as I did as well - what is the relevance of sending neutral links about photography, design, social media, travel etc.? It is not better to have your personal message and to create your own brand based on what you are?

Most probably, the last solution is possible too. I am trying to do my best to be as natural as possible, but I am convinced equally that for a big share of my followers, it is not pretty interesting. And, from a day to another the number of my followers is fluctuant, as probably many of them are not interested at all of getting too many links about topics they do not have any clue about - as about science, communities in the Middle East or future of the book (only to randomnly mention a couple of my areas of interest these days).

At the yesterday webinar, the discussion focused on the best use of Twitter for business purposes, Kawasaki considering this tool as a "marketing weapon", able to monitor your own products. But, as well, to engage communties, sell your goods and services and find the necessary support. In order to find out more, you have to use the "search" option for finding not what it is discussed now about your products and business interests, find professionals in the area. You could maintain high interest from the part of your followers providing them fresh information. StumbleUpon or Alltop - the examples he mentioned - could be used to match your interests and identitfy topics worthy to forward. Your tweets could be scheduled, made be part of a campaign developed on other media tools - as Facebook - or personalized via TweetHawk.

One of my conclusion is: it is not enough to be present on various social media tools, you have to know how to let other people notice your presence.

The impact of social media on businesses

The beginning of the conversation.