The dancing/ballet experiences on Twitter is another example of the doors the communications are opening to our knowledge. A knowledge based more on the personal experiences - or slices of them - than on what we assume these experiences are.
Sunday, March 28, 2010
Sunday, March 21, 2010
Few observations about the ongoing debate on the health care reform
Most part of the intervenients in favor of the reform package are mentioning individual cases of persons advantaged by the eventual promotion of this law: a neighbour, an individual from the constituency, a family member etc. The power of the example and the symbolic need to answer the needs of the voters.
Some web ads in favor of the law reminded me of the (successful) Obama electoral campaign. Found it a bit unappropriate and an example that advertising is not enough.
Curious to see the final result of the tonight debate, but also the consequences of the vote for the American politics.
Labels:
health care,
Medicaid,
Medicare,
Obama,
US
Friday, March 12, 2010
The taste of social power
Just have it right now, after a very short "virtual" conversation with a friend regarding a case of discrimination. Following the exchange, a Facebook support page was created and we widespread the news among our list of more or less virtual friends. Each of us twitted the information as well. The number of fans is increasing from a minute to another among journalists, politicians, public figures, people from various industries.
It is not a blind power, but the decision to assume and explain a certain position. The social power.
Labels:
Facebook,
power,
social media,
social networking
Twitter for companies
I will be positive and will outline a couple of advantages of opening a Twitter account for companies. I will refer mostly to companies, whatever the object of activity. From case to case, you have extended opportunities to offer specific information, based on your services. My post want to be a kind of encouragement for all the possible companies to go as faster as possible into the virtual world.
- You get visibility among your potential clients. First of all, you start to spread information about you on various professional forums and webs.
- You have as well the possibility to be aware of what your competitors are doing: what kind of services are they offering, what kind of public events are organising or how they answer various problems facing your market.
- You are in touch with the media and interested journalists. You could offer permanent updates about what you do, about what your clients are doing. You create a multiplied effect and offer any time possible subjects the journalists could write about. Of course, you have to be aware to do not "spam" the web with various kind of irrelevant information, but to be targeted enough to create a certain interest from the part of the journalists.
- The web interventions and the posts related to your activity as well as to the activity of the market are outlining your added value and your special profile. You could easily brand and rebrand yourself among your target groups than using the classical media tools.
But, of course, as I stressed on other occasions as well, a very intensive social media presence is not an excuse or could excuse a poor record in the daily, real life. Rather the opposite. Lying about yourself and your activities "online" are most likely to be exposed by the other partners, neighbors and competitors from the virtual world.
Labels:
PR,
social media,
social networking,
Twitter
The virtual fitting room
A very creative and intelligent idea. An answer to the demand of the market.
The future of e-mail
I just realized a couple of days ago how useful for me - with not too much time and lots of new and old projects to work on - is the use of the social networks, in comparison with the classical system of the messenger/e-mail.
I have all the people I need for certain purposes - online - I can talk with them and instantly send messages, while checking periodically about news on topics and subjects I am interested in. The newspapers I am fan of, or the other groups I added on my profile are providing me the necessary updates for what I should read. Plus, from time to time, I have also the occasion to make a bit of fun, while seeing some funny posts and other remarks from more or less virtual friends about various posts.
Of course, in some cases, it is embarassing and disturbing to be able to follow fully this hectic environment. Some friends are excessively busy with their virtual farms, aquariums and mafia wars. But, in time, you develop the selective capacity to select the people you could have a valuable virtual or realtime conversation. As in real life, in fact.
My question is for how long we will consider efficient to keep our yahoo e-mail accounts instead of choosing a larger platform for communication, as Facebook. Recently, yahoo introduced also the possibility to create networks and to keep a certain level of interaction with your friends, via various updates - I always wondered why only now, as long as hotmail, for example, is using this system of years already. But still, we are far of the high level of interactivity offered by the usual social networks.
In addition, e-mail and social networking are directly interconnected: for a couple of months already, Facebook and Hotmail make possible the sharing of updates of statuses, images or videos.
So, given the current technological directions, it is more likely that, sooner or later - it could be count in the matter of months in some cases, as the evolution of the social networking showed already - using only the e-mail will become as obsolete as are now, for example, the yahoo groups.
Labels:
e-mail,
Facebook,
Internet,
social media,
social networking,
yahoo messenger
Thursday, March 4, 2010
An Abortion on Twitter
Reading the first time the title or the news you could consider it exhibitionism: how it is possible to talk about THIS? But, when reading further, you will discover that, in fact, it is not about making a case out of it, but sharing an experience as a usual experience - many women are facing at least once during their lifetimes. Talking about means making this issue a matter of public interest. And a tool as Twitter is useful about this because it provokes the conversation.
The debate as such is not new: there were always smaller or bigger groups of discussions, as well as ideas to organize a campaign in favor of an idea - in this case, the public "desincrimination" of abortion. The nowadays tools are offering lots of space of creativity and, not less important, efficiency in transmitting the message to a larger audience. And lots of idea to create integrate campaigns, with not too many costs but lots of benefits.
Labels:
abortion,
media campaigns,
Twitter
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