Twitter for companies

I will be positive and will outline a couple of advantages of opening a Twitter account for companies. I will refer mostly to companies, whatever the object of activity. From case to case, you have extended opportunities to offer specific information, based on your services. My post want to be a kind of encouragement for all the possible companies to go as faster as possible into the virtual world.

- You get visibility among your potential clients. First of all, you start to spread information about you on various professional forums and webs.

- You have as well the possibility to be aware of what your competitors are doing: what kind of services are they offering, what kind of public events are organising or how they answer various problems facing your market.

- You are in touch with the media and interested journalists. You could offer permanent updates about what you do, about what your clients are doing. You create a multiplied effect and offer any time possible subjects the journalists could write about. Of course, you have to be aware to do not "spam" the web with various kind of irrelevant information, but to be targeted enough to create a certain interest from the part of the journalists.

- The web interventions and the posts related to your activity as well as to the activity of the market are outlining your added value and your special profile. You could easily brand and rebrand yourself among your target groups than using the classical media tools.

But, of course, as I stressed on other occasions as well, a very intensive social media presence is not an excuse or could excuse a poor record in the daily, real life. Rather the opposite. Lying about yourself and your activities "online" are most likely to be exposed by the other partners, neighbors and competitors from the virtual world.