Wednesday, January 19, 2011

About blogging, travel and good marketing

I enjoyed a lot this interview, with a successful blogger passionate about what he is writing about.
From my point of view, doing what you enjoy is the first step to success. Of course, you need lots of effort, passionate dedication and as much time as possible.
Just plant the seeds, take care of the tree and wait.
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Lesson of the day: How to use 5 minutes for your best

Very good early morning article, via Harvard Business Review.

Monday, January 17, 2011

Free Calligrahic Fonts

Do you want to change the design of your blog? Or maybe you want to start to have an online presence and you don't know how to sign it?
Here are some possible visual suggestions - a selection of free calligraphic fonts.

Friday, January 14, 2011

Tuesday, January 11, 2011

Thursday, January 6, 2011

Starbucks is coffee!?

Starbucks UenoImage via Wikipedia
The redesign of the logo unveiled, for celebrating the 40th anniversary of the icon company, this year: No name, no mention of this is a coffee. If I consider this not a bad strategy for the US and maybe some parts of Europe, I am wondering what it will be the plan of rising awareness in a geographical place where Starbucks is entering the market. There were some moves regarding the rebranding in 2009, preparing in a way the big move.
And, to end in a personal note, a very short and moving note about my love for Starbucks: for me, the big mug of coffee is the symbol of freedom you breath when you are wandering on the streets of NYC or Washington DC. And it will always be, whatever the anti-globalist, anti-corporatists and other "anti-" categories (whose points of view I respect, as long as they don't preach violence). For me, living in a country without a Starbucks was a reminder that I am still far away of my land of freedom.
Nobody's happy, isn't it?
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Tuesday, January 4, 2011

Surprises from Hotmail

List of cookiesImage via Wikipedia//Surprise, surprise, from Hotmail









The 2011 fortune cookie for some of the Hotmail account holders - approximately 17,335 users - was the disappearance of some of their e-mails (if not all of them). The situation was reestablished today, but the causes are still under investigation. If it was a bug or not, we don't know yet.
I am not a constant user of Hotmail (accessing the account once the month, maybe) but I still keep this address by nostalgia: it was my first ever e-mail account, opened in 1996. Most part of the friends I used to talk with through msn are on Gmail, few on Yahoo and more and more on Facebook or Twitter. But still, I think that you need to have a harsh competition between various providers, which will encourage following high-stakes. Almost one year ago, Microsoft announced a rebranding of Hotmail. The offer by now was to upgrade to the services already offered by the other e-mail providers.
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My nerd life

I am on the right path of becoming a nerd, probably, otherwise I can't explain rationally the decision I took today, early in the morning, to sign up for Netted, in order to receive daily updates about best sites and applications and any other fresh news about Internet life.

Writers on Twitter

This is not only a trendy attitude, but a must-be: writers on Twitter are increasing their branding, introducing directly themselves and talking with their potential and actual readers. Of course, the main condition is to have what to talk about - I mean good and interesting books!

Monday, January 3, 2011

Happy presentations

If you are preparing this week - the first full working seven days of the year - for some new clients or new projects, or even for a new job, here there are some tips for creative presentations.

Prediction? Have a look at CES 2011

I am very reluctant in making predictions and evaluations about what we can expect in 2011 in the area of PR and communications. But, if I would participate at the 2011 CES, to start late this week, I will be, for sure, able to give you more details about the main trends for this year. Only two days left and we will know more about it!
A wonderful great week everybody!
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Sunday, January 2, 2011

The tip of the day Ezine Articles

If on the list with New Years' Resolutions you included gaining more visibility for your communications products or/and improving your writing skills, I give you a tip (who was shared with me but a very reliable virtual connection): use www.ezinearticles.com
It is easy: open an account, read the publisher's guide and start writing. Your productions will be reviewed by the team and will be soon - in maximum 7 days - online. Ready to be read by the other members. You are what you write and including this site in your personal branding communcation strategy is not a bad choice.
Good luck with the writing!
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