Tuesday, June 1, 2010
Tuesday, May 25, 2010
Writing tips
The article is offering useful orientation to any kind of writing style.
From my own experience as well, I must confess that I took the risk to skip many of the "etiquette" details regarding, for example, the format, a certain logic of arranging the paragraphs. And lost.
As I must recognize, writing is not enough!
Thursday, May 20, 2010
Where is our privacy?
New concerns regarding the use without consentment of identification data of users from Facebook are nothing but new. From my own experience with Facebook or other social networks, the last matter of preoccupation of - by far - too many users is privacy. Despite the relative publicity around the issue of protecting data, too many persons - all ages, as I noticed - are eager to share very personal and direct information about themselves, their families - including children - even their personal finances. No wonder, this is a very real fact. Remember about those people you've meet on a tram and in five minutes they told you everything about relationship, future and the daily meals.
Of course, this is not an excuse to let other people use them for not at all innocent causes. All I wanted to outline was that we do not even ignore our vulnerabilities, but in some cases we even want to let as many inhabitants of the planet as well.
Mascots for London Olympic Games revealed
They are called Wenlock and Mandeville and they have interesting stories to share.
I liked the positioning of the stories and the idea of creating a narrative around the event. Even I must recognize that my visual sensitivity do not like too much the shapes of the two characters. But they are coherent with the story delivered.
The fate of the press release in 2.0
A more dynamic fate. But in the same time, more directed to create visible results. Hence, my curiosity to be virtually present to a recent online discussion about this on PRWeb.
For a release distributed on the web - and who will afford to do not do it, anyway - it is important to have into your mind the results you are expecting. Once upon a time, when the basis was the word written on paper, the feed-back was evaluated up to the number of article published - we still keep this constant in our current evaluation - and the writing rules of a press-released were following considerations about the style - targeted, simple, offering as many information as possible, answering the basic questions of a news. Nowadays, in order to be found on search engines, we need to fit our vocabulary, from the very beginning of our piece of release. For example, are you writing about a new product released by a big company? So, use the very important information as the name, the technical description in the first sentences. And, as well, try to use words most likely to be found easily on search engines.
More than trying to be creative and use the best of your literary skills - still necessary, despite the first impression (I had myself as well) - you have to plan to get results - in search. In the last month, my releases changed a bit in tone and wording, as to find the best creative tools to increase the web presence.
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