Showing posts with label communication. Show all posts
Showing posts with label communication. Show all posts

Thursday, August 9, 2012

Bad ads make business going worse

As I am preparing a short writing job assignment in advertising, I was trying to improve a bit my knowledge of various ads and tips for ads analysis. And I stumbled upon this short analysis of a couple of ads that went very very bad. 

What I am always interested in when it comes to advertising, is to look at global campaigns and all the elements of the communication. A simple ad on a wall is nothing if not other tools and instruments are used. In addition, the reputation of the company as such and the way in which is able to handle various crisis is another element that will make a campaign successful. On the other hand, the volatile online environment, with its threats and opportunities, makes the management of a brand more complicated that it used to be only a couple of years ago. 

My current assignment helped me to evaluate my knowledge in the domain and to think more about how I can use it for more dedicated campaigns and online tips.


Wednesday, February 29, 2012

Clean your Google history with only a couple of clicks

Google will soon change its privacy policies and will show us a new look.
The move is already creating discussion at the European level and there were formulated several calls for investigating seriously the implications.
For those keen to get ready with a relatively clean Google history, this tutorial may help.
What really makes me sad is that for various commercial aims - which I understand and sometimes I am also using on a daily working basis - Internet is becoming more a business than a way to enjoy expanded possibilities for knowledge.
I just was reminded this morning how lame are Google's policies in terms of promotion and development of its products. Take, for example, Google+ which was joined rapidly by millions, shortly after launch only because it was a brand made by Google, but whose development was neglected. The development strategies of this company are very slow and relatively reluctant in my opinion. When you have such a brand, you are bold to engage your customers.
Anyway, from tomorrow on, get ready for changes.