Anyone interested in the latest trends in terms of mobile and social media communications would have been happy to join the sophisticated audience from the BITKOM Congress, organized between 26 and 27 November in Berlin, on Karl-Marx Allee.
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| Big billboards on Karl-Marx-Allee |
Even though Germany faces a lot of problems with accepting the new technologies - for instance, the e-wallets are not openly accepted - the engine of the European economy cannot stay behind and thus, little by little, with the help of a smart and well organized lobby, the change of mentality is on the way. The main advantage of not being the first to follow the trends could be that one may still have the last word in improving the previous techniques and strategies that were followed almost blindly at the beginning.
For the moment, Germany is trying to develop the research tools for constant social innovation. There are a lot of changes ahead and it will be not easy to endeavor what the final results will look like. The speed of the transmission of information equals the speed of light a scenario that makes almost impossible the categorization of the data.
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| The press conference |
One of the most used word I've heard during my hours spent at the BITKOM Congress was: sharing (not necessarily only on Facebook). Sharing while taking care of the privacy considerations; sharing if you want to grow both as an individual and as company (JP Rangaswami); sharing because you do not have any other choice; sharing in a smart way, by using the social media tools and the mobile technologies in order to reach your potential and current audience and customers. Even though not all companies and sectors do need an impressive amount of data (banking, financial and the government sectors are the most exposed to it) almost all domains of activity will need to change at a certain extent their information culture. New skills are needed at all levels of decision.
As Germany is the country of Siemens and other forefront companies in the world of technology and communications, the references to mobile communication was often used as the best tool to address the overall reservations for an open data policy. The challenges and opportunities for innovation are impressive and we are just at the beginning of the journey (Annette Zimmermann, from Gartner Research).
When you are in Berlin, do what Berliners do and from the agenda couldn't miss a presentation about the 'legendary' local start-up culture (Joel Kaczmarek, from Gruenderszene), with a funny introduction in the daily life of a startuper. I hope that many of the serious, black-suited participants realized that irony should be included as a main quality of a startuper in Berlin and therefore, they will be kind and nice with anyone asking them their generous financial support.
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| The Congress was located at the legendary Kosmos, the DDR's once best kino |
Overall, the Trend Kongress offered a good picture of the state-of-arts of the German communications. A lot of meticulous work ahead till the next Congress.
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