Are you working for a company interested to collaborate with various categories of bloggers? Do you have problems in finding out which blogs are the best to promote your products? Here are a couple of advices about how to make the right choices:
1. Most probably, the products that you are ready to distribute for free are limited and thus, you should be very careful with the category of blogs offered for distribution. The first step is to make a short and long list of networks where you will be interested to see your products presented as well as to define your target group.
2. You should always look for active bloggers - meaning with at least 1-2 posts the week.
3. Be careful with the new blogs: some people would be happy to use your products for free and for this, they will set up a blog especially for this. Take your time and watch what is going on with the blog in the next weeks and months and start the collaboration only if you are sure that you deal with a committed blogger.
4. The volume of comments is also very important: the best case scenarios are the blogs with more than 5-6 comments for each posts.
5. Other big numbers in social media networks are important: the 'likes' of the Facebook pages, the 'followers' on Twitter or the 'daily ratio' of the readership will automatically pledge the cause of a medium or long term collaboration with a blogger.
6. Beyond those statistical aspects, you should take care of the language and the general design of the blog. Not anyone will be happy to associate his or her products with bloggers assuming vulgarity or rasist messages whatever the impressive readership, isn't it?
7. Your geographical area of interest is also important. If you want to increase your customers from Asia, you should focus especially on the (big) blogs from this area.
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