As one of my daily tasks is to
manage the customer relations of a company in the field of fashion and I work
with a lot of fashion bloggers, I discover every day a lot of well done YouTube
videos and interesting channels providing a lot of useful yet attractive
information.
Thus, I was
seriously thinking today about what kind of projects and business can better
use the YouTube than other social media channels.
The advantage of the YouTube is that you
can present a lot of useful information in only a couple of minutes, in a very straightforward
way. It is easy and if you use a simple language, eventually a musical
background and various demonstrations you can win a lot of sympathy.
Thus, I was thinking about the following
activities/projects that work very well with YouTube:
-
Music businesses
-
Movie making/Video production companies
-
Tourism and country branding in general
-
Visual arts projects
-
Fashion industry/Cosmetics
-
Do-it-yourself solutions
-
Cooking
The immediate advantage: people can see
immediately what do you offer and judge by themselves. Also, in the last two
cases, you can help them to succeed in their projects.
Moreover, I saw recently a lot of book
promotions made in a very appealing way, but you will need probably a basic investment
in editing.
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