Tuesday, May 29, 2012

Writing happiness

As a professional writer in the process, I enjoy every piece of advice about how to improve my writing, either it is about simple blogging or sophisticated literary writing. 
Thus, I enjoyed a pleasant lecture of the eBook by Marya Jan - Writing Happiness, How to write blog content that works. You can read this booklet very fast, for free, and if you are looking for some inspiration in-between posts or when you feel that the writers' block is around, it is the right lecture to lift you up.
In the words of the author, it is a "non-grammar focus guide for writers and non-writers who are in the business of generating content". This is the reason why, for instance, you are not scholarly advices that first and forehand your posts should be grammatically correct in order to achieve success. In a way it is obvious, in a world of words facing a very serious confrontation. 
The book includes a couple of very useful advices, more or less evident even for experienced writers. It includes a couple of insightful quotes, mostly from Stephen King's On Writing, a book which I highly appreciate. Regardless of your domain of writing activity, you will find for sure 2-3 tips.
Shortly, here are my lessons learned from the lecture of the Marya Jan's book:
- If you are a writer it does not mean that you should stop reading. You should be in touch permanently with what people from your domain are writing, but also for improving your style and looking for new sources of inspiration. My experience is, when I find something interesting, I prefer to blog about it as well and, eventually, share my impression with my audience.
- You need to find a reason to write. In other words, to find a clear reason to put your words in order. The reader needs to discover something new, and thus clarity is key. The organization of your blog post matter as well: the headline and the first paragraph are very important for a successful reading. The end matters as well as an incentive to encourage the reader to return or to go further to explore other writings published on your blog. 
- Related to the previous aspect, you should find your voice in writing. This is the reason why very often I preferred to put my intensive blogging on hold for a couple of weeks or even months, as I was looking to accommodate different voices and writing personalities.
- Add to the ingredients of a successful writing the proper connection with the reader. Do you know who are your readers, what are their tastes and interests? In many cases, your domain of activity is limiting your domain of activity and thus, creates the possibility for the development of your niche. For instance, if you are a fashion blogger, you will be interested in covering all issues dealing with fashion, but if you are into do-it-yourself fashion it will be even better for reaching a certain audience.
- As you are writing for a blog, you should take into consideration the limited attention and time of your usual writer. If you are interested in complicated writing, you should avoid blogging. However, there are many examples of successful bloggers addressing highly complicated issues with the help of clear expressions and short sentences. The book does not address the issue of multimedia support - podcast, video, 
pictures, but very often the visual aspects can add more readership.
The conclusion: a simple and useful writing for any kind of writers facing with the challenges of the 2.0 world.

No comments:

Post a Comment