Speed is everything

Speed or die, this is the conclusion of the one-hour webinar of David Meerman Scott on Real-time marketing and PR, I attended a couple of minutes ago. I am so happy to hear from the part of the experts the advices I am obsesively share with my clients and colleagues.

A couple of ideas: Think fast and react with the speed of the Internet. Offer to the journalists what they are interested in - and not, as it is the case often what you, the PR person, would like to hear. A communications expert is never on vacations - it's as you would pretend you are effectively thinking only 8 hours the day (which might be true for many people, whatever the level of their education). For crisis management: Create a real-time system in place including social-web monitoring, website analytics, marketing studies. When the crisis occurs, all you have to do is to react, following a well-practiced path - even only at the theoretical level.

Another new interesting aspect I've learned about was that, if the bureaucratic and decision-making system might be to complicate, in order to not be override by the situation, you can assume the risk of communicating as an individual, as an expert - via Twitter or blogposts - separated of the "we" required for corporate communications. It is risky, of course, but it is how the real professionals are tested.

Now, have to go, some other professional requests to be processed in very real time.

Autoresponder

An useful way to better manage your contacts and to create substantial connections - the autoresponder system. A matter of etiquette and politeness, at the end of the day.

What social media contact would you put on your business card?

A good question, I didn't figure out, even I prepared a new pack of 100 business cards only one month ago.

I will not put my Facebook, as it is mostly designed for friends, relatives, acquaintances, not exclusively for business purposes - despite the fact that I am posting many links and conversations of professional interest. I will mention, for sure LinkedIn, my blog and, last on the list, the Twitter account - even here I mixed many personal interests with the professional ones. A lot of space, isn't it?

Creative thinking

Why the businessmen would need arts, other than as part of their investments? Is, for example, the direct experience of painting useful for a financial accountant? Why an investment in arts might be desirable as part of the professional career? A possible answer is the possibility of developing new skills and looking for better sources of innovation and knowledge management. Thinking the business as a design to be improved, tested and experienced, combining creativity, the courage to think outside the box and the interest to know and better use your knowledge. A good lecture for the start of the week or for the beginning of a new way of way of thinking. Any start is challenging and it is always up to us to face the challenge of something new every day.

Form or content?

How to give a sense to the SEO.

Texting, for teens and adults

A couple of years ago - less than 3, perhaps -, texting was the priviledge and hobby of hype teens. Now, it is the mainstream all over the generations. An answer to this demand are as well the evolving programs adapted for cell phones, providing news, cultural and travel information. This is the challenge for the communications as a whole.

My new interest: the start-ups

So, let's start reading something.