Busy days for the fans of travel living in Berlin or in Germany. Today is the last day of a busy week at the ITB Berlin, Europe biggest travel fair. The registration for bloggers went smoothly, but everything needed to be done online, as only the big print newspapers and tv and radio outlets were given the opportunity for a registration on the spot. The bloggers - as me - were present everywhere and many arrived from all over the world to cover the latest news on the industry or to meet other peer bloggers from Europe and Germany.
There were many apps launched and presented at the fair - that I will present later after a basic testing - one of the most important offering free of charge navigation service for the visitors.
Another important aspect I noticed during my wandering at the fair in the last days was omnipresence of iPads. Many Pavilions used them as a way to present the most important hot-spots of their countries. I received some discounts instantly after I was shown on an iPad some interesting offers of health tourism. Not mentioning the dozen of iPads instantly used for the recording and making photographies of various happenings. The easiest way to introduce the locations was with CDs and I was more than happy to take a stick and a presentation on CD instead of a 100 pages catalogue.
Overall, for me it was a very good experience that I hope to use at its best in the next days, weeks and months, eventually till the next ITB.
